Our Story

Hi, I’m Allie! I’m a textile artist/embroidery lover, and inventor of the Stitch Frame.

Stitch Frame is a ready-to-hang embroidery hoop that can be used instead of traditional hoops (plus it works for punch needle and cross stitch, too 😊!).

I originally created these frames for my own art. I love embroidery, but finishing my projects? Not so much! I started looking for an easier solution, but wasn’t really able to find anything with the colorful and modern style that I love 🌈🌈🌈. So I learned woodworking 😬, experimented A LOT, and created the most colorful and fun embroidery hoops on the planet. And who says embroidery hoops can’t be in the shape of a cloud or almost any shape you can dream of?? That’s where some serious brainstorming happened, leading me to file a patent for my tubing and channel fabric stretching system!

I started selling my frames in the Fall of 2019, and am thrilled that other artists and crafters love them, too. Each frame is cut and finished by two women-owned businesses in Sunny San Diego, and I personally paint the frames myself 🙋‍♀️.

I continue to make improvements to the frames, including incorporating feedback from Stitch Framers like you! You can contact me here anytime if you have questions or suggestions.

Thanks for joining me on this journey!! I’m so excited and can’t wait to share more about Stitch Frame with you! ❤️